In the following paragraphs, you'll learn more about the purposes for which cookies are used.
1) ANALYTICS AND MARKETING COOKIES
On the one hand, and based on your consent, we store and read information on your end device, in order to subsequently process the collected personal data.
This takes place in particular to:
- Present you with relevant advertisements, content or online banners;
- Create online advertisements with information that may be of interest to you;
- Prevent you from repeatedly being exposed to the same advertisements;
- Provide you with a personalised user experience;
Moreover, and also based on your consent, your data may be transferred to countries outside of the extended EU* for a limited time, for example the US. As a rule, this transfer will be additionally secured by the conclusions of EU standard contractual clauses, and if necessary, with supplementary contractual, organisational or technical measures.
On the other hand, we store and read essential cookies on your end device, in order to subsequently process the collected personal data.
This takes place in particular to:
- Enable you to navigate between pages without losing your previous actions from the same browser session;
- Provide you with multimedia content that meets your technical requirements;
- Remember your past actions, such as the choice for your previous cookie consent;
- Ensure our website is created to be error-free and to continue improving it;
- Ensure an optimal load distribution when loading our websites;
- Store your data for authentication purposes;
BMW AG will be responsible (Controller) for the processing of your personal data as defined by data protection law:
COOKIES AND MODIFICATIONS:
In the following paragraphs, we'll explain our purposes for using cookies and similar technologies on our website, we also offer you the opportunity to modify your consent to our use of cookies or to revoke your consent at any time.
WHAT ARE COOKIES?
Cookies and web storage technologies, such as Local Storage and Session Storage, referred to as "cookies", facilitate your interaction with our website. As soon as you visit our website, cookies are downloaded by the internet browser to your end device, for example as a small text file. Third-party technologies, like scripts, pixels and tags, which we integrate into our website for advertising purposes, also place cookies on your end device. In the following paragraphs, we'll explain to you what we use these technologies for, and how to adjust the settings to your needs.
PURPOSES OF COOKIES:
Cookies take care of many different tasks that contribute to a seamless and interactive online experience. For this to work, you need to always use the same end device and the same browser. Some specific cookies are essential for the running and maintenance of our website, because they enable us to:
- Provide you with the services of your preference at all times;
- Present you specific and relevant information;
- Offer you a seamless and comfortable online experience;
RECOGNITION AND RESPONSE:
Cookies show us how you use and interact with our website, for instance, when you save your settings and user ID. This helps us to:
- Provide you with a more personal experience by bringing you to the most important pages in a more efficient way;
- Remind us of some of your personal preferences;
- Guide you to useful content or pages;
CONTINUOUS IMPROVEMENTS:
Cookies help us understand how visitors use our website, and they enable us to make any necessary improvements. For example, cookies make it possible to analyse what type of content is popular, and create similar topics that could be equally relevant to our visitors. This, in turn, helps us to:
- Improve the design of our website and provide you with a better online experience;
- Try different approaches and present our visitors with content that is most relevant to them.
ADVERTISING AND RETARGETING:
Our website may use cookies for retargeting purposes. This means that cookies store information from your browsing history to track your interests and activity on our website. This helps us, or our advertising partners, to present you with:
- Relevant advertising for our products on other websites, which is based on your visits to our website;
- A combination of relevant and specific information, so that the displayed advertising matches your interests.
COOKIES CATEGORIES:
Both data processing and associated cookies may be deployed on our website. Depending on their function and purpose, we have divided data processing into different categories. The intended purpose of each respective category is described on this page, and your consent to said categories can also be modified here. Each category lists all related data processing, if any, as well as the cookies that are normally used for said data processing.
Please find further information on the various cookies categories at the start of this page, under "Modifications and Details".
WHAT DO YOU NEED TO KNOW ABOUT COOKIES?
Cookies support a better and faster online experience. A cookie is a small text file that stores internet settings. Almost every website uses cookies. When you visit a website for the first time, the cookies are downloaded by your internet browser. The next time you visit this website using the same end device, the website recognises you and displays content that is tailored to your personal needs and interests. The cookies mentioned below are synonymous with HTML5 Session Web Storage and HTML5 Local Web Storage.
FIRST-PARTY COOKIES:
First party cookies are cookies that we, or contracted service providers, place on the website and with which you interact if you continue to use our website.
THIRD-PARTY COOKIES:
Our website may also contain content from other providers (third-party providers), who possibly use their own cookies. Third-party providers may place cookies during your visit to our website that request information like, for example, whether you loaded one part of our website. Please go to the website of the third-party provider to learn more about their use of cookies. In the detailed list under "Modifications and Details", you'll find information on the respective third-party providers and a reference to their data privacy statement. You can reject cookies from third-party providers at any time, by using the corresponding function on our website. When you reject all third-party cookies, we'll only be able to provide you with the functionality on our website that can be used without such cookies. In this case, the sections of our website where third-party content is integrated, which requires the placing of third-party cookies, won't be available to you. A notification will inform you of this. If you still want to access the unavailable content on the website, you'll need to agree to the use of analytics and marketing cookies. Please use the corresponding function on our website to give or revoke your consent. Please refer to the list of cookies for more information on integrated third-party data processing (e.g., tags, scripts, pixels).
REJECTING COOKIES:
When you reject cookies that require your consent, we'll duly accept your decision and refrain from placing the respective cookies. If you revoke your consent for cookies, we'll stop placing cookies that require consent starting from your visit to the next page. We'll delete any first-party cookies, insofar as this is technically possible. You may, of course, refuse the use of analytics and marketing cookies. However, this will prevent us from understanding what you like or dislike about our website, and from making any necessary improvements. Please note that we cannot delete third-party cookies. If you would like to delete all third-party cookies, please go to your browser settings. We would also like to make you aware that revoking your consent to cookies won't result in less advertising. Rather, it means that the displayed advertising isn't tailored to your personal needs.
COOKIE MANAGEMENT IN YOUR BROWSER:
You can manage cookie settings via the aforementioned features on our website, and also through changing your browser settings (enable, disable, and delete). Most browsers allow you to manage cookies by either accepting or rejecting all cookies. Go to the help section of your browser to learn more about how to manage and delete cookies. When you change your cookie settings, certain cookies will be blocked. In this case, you may not fully benefit from some features on our website. We may also be unable to provide you with certain content that you have previously seen or used.
WHERE IS THE INFORMATION COLLECTED BY COOKIES PROCESSED?
The information collected via cookies is primarily processed within the extended European Union (extended EU) *. In some cases, it may happen that cookie information is processed by our contracted service providers or by third-party cookie providers in countries outside the extended EU*, which don't provide a level of data protection equivalent to the EU. In some countries, for example the US, the notable risk exists that local authorities may obtain access to cookie information processed there for monitoring purposes. No effective legal remedies are in place to prevent this. We have implemented additional and adequate security measures, like for instance contracts on the basis of EU standard contractual clauses, in addition to the implementation of complementary technical measures, to ensure that the information collected by cookies is protected appropriately. Insofar as you've given your consent to the category "Analytics and Marketing Cookies", you also agree to the transfer and further processing of the information collected by cookies in countries outside of the extended EU*.
*Extended EU: Countries of the European Union (EU) + Switzerland (CH), Iceland (IS), Liechtenstein (LI), Norway (NO), United Kingdom (UK)
